1. About this Privacy Policy

Please take a moment to read the website’s privacy policy set out below. References to “we”, “us” and “our” in this policy are references to Manchester Sale Rugby Club Limited. We may however appoint third parties to store and process your information on our behalf.

Protecting your privacy is very important to us. This Privacy Policy explains our data processing practices and your options regarding the ways in which your personal data is used. If you have any requests concerning your personal information or any queries regarding how we process your information, please contact us using the details below.

We reserve the right to change the terms of this policy from time to time and your continued use of the Website will be deemed to be acceptance of any amendments we make. This Privacy Policy was last updated on 22/09/2018.

2. How to contact us about your personal data?

If you have any questions about this privacy policy or about your personal data, please email info@salesharks.com or write to us at the following address:

Data Protection Officer
Manchester Sale Rugby Club Limited
Sale Sharks High Performance Centre
Carrington Lane,
Carrington
Manchester
M31 4AB

3. What information do we collect about you?

At various times during a website visit you may be asked to provide us with personal details. For example, we may ask for your name, contact details or preferences such as your favourite player or preferred match day. This may be in connection with activities such as purchasing goods, subscribing to a mailing list, entering a competition, participating in surveys or submitting details to a club partner. In each instance there will be a very clear statement detailing exactly what your data will be used for and who will have access to it.

When we provide you with products or services we may collect and store any personal information that you provide to us. A record or your name, address, deliver address, email address, telephone number and payment details may be stored. We may also record the details of any health or dietary requirements at the time of booking to ensure your comfort and safety.

When you visit or interact with our digital platforms we will automatically collect information about you by using cookies or extensions which track website behaviour. This information is collated to enhance the user experience and improve our services.

In addition you agree that Sale Sharks will share your aggregated and anonymised website analytics data with Premiership Rugby for the purpose of delivering league wide benchmarks and audience insights.

Below is a list of information we may collect about you:

• Information on pages, such as: which pages you clicked on, how you entered the page, time spent on the page, which links you selected, what you searched for on the website. All website analytics are recorded through Google Analytics.
• The internet protocol (IP) address you have used.
• Your browser type and operating system.
• What content you are interested in (videos, competitions, articles, features, pop up messages, ticketing or which adverts you responded to).
• Information you voluntarily submit through competitions or forms.
• Transaction information.

A cookie is a small packet of data sent from the server and stored on your computer’s hard drive. You can disable cookies within your web browser but please note only certain features are activated by the presence of a cookie and if you choose to refuse cookies these features may not be available to you. For further information about cookies please visit: http://www.allaboutcookies.org/

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement

4. How we use your personal information?

When you submit personal information to us via competitions, surveys or register to receive marketing communications from us and our sponsors or partners, we we may collect and store your personal information to personalise and improve your experience on our digital platforms, provide products and services that you request from us and carry out profiling, analysis and market research.

If you have subscribed to receive Sale Sharks marketing communications, then you will receive updates and offers from the club and selected partners. We may use your information to send personalised offers based on your age, gender, preferences or purchasing habits. Your information will not be passed on to ANY third parties unless (a) the club is legally obliged to do so or (b) you have given informed consent via an explicit opt-in. You will not be auto-enrolled into any data lists.

Below is an overview of how we may use your information:

• To provide products or administer services you have purchased or expressed an interest in.
• To administer forms, competitions or surveys that you enter.
• To communicate with you regarding your purchases or events you are attending. This may be itineraries, fixture changes, safety updates or anything which could have an impact on the product or service you purchased.
• To verify your identity in relation to an age specific purchases such as student or concession tickets.
• For market research and profiling purposes.
• To track your activity on our digital platforms.
• To ensure we adhere to your selected preferences.
• To tailor any marketing communications so that you only receive relevant information.

5. Protecting your information

We are firmly committed to data security. The personal information you provide to us in encrypted before it is sent to us. Once we receive the information it is stored on our secure database. Any exported data is stored on encrypted servers and individual data lists are all password protected. Access to your information is restricted to authorised employees only. Exporting personal information must be authorised by the data controller under strict guidelines. Data stored on physical copies is secured in locked filing cabinets and is disposed off when there is no longer a legitimate reason to store the information.

6. When does this Privacy Policy not apply?

This Privacy Policy only applies to the collection of personal information by us and those whom we authorise. It does not cover third party sites to which we provide links, nor does it cover advertisers and content partners within our service who may also collect your personal information. If you link to third party websites from this Website, you should read their privacy policies and terms of use carefully.

If you place personal details on any publicly accessible page (for example on a message board) then this data will not be covered by our Privacy Policy.

7. Marketing Communications from our sponsors and partners

Sale Sharks may send communications from selected partners and sponsors based on your preferences. By choosing to unsubscribe you will miss out on offers, ticket discounts, giveaways and other valuable information related to the club. A list of our club partners is below. You may also receive central marketing communication from Premiership Rugby and its partners. Central marketing communication will always be relevant to rugby fans. Partners may share information with us if you enter a competition or purchase a product from them.

8. Disclosure of Information

To carry out our duties related to the products we sell or fulfil contractual arrangements that we may have with you, we may need to appoint other organisations to carry out data processing on our behalf. An example of this would be the mailing company for season ticket letters or delivery organisations for posting tickets.

We may share your data with advertising platforms, social media companies and search engines to personalise the adverts that you see.

We will only share data with our selected sponsors and partners if you have provided clear consent to do so.

9. Your Choices

You have the right to stop us contacting you for marketing purposes or change your preferences so you no longer receive third party messages. If you no longer wish to receive marketing communications from Sale Sharks, then select unsubscribe at the footer of any emails you receive. Alternatively, you can email info@salesharks.com or use the details above and ask to be removed from any communication lists.

You are also entitled to request a copy of the information that we hold about you and you will not have to pay for this service. We will comply with any request within 30 days of the request being submitted.