Sale Sharks is pleased to announce a new partnership with Manchester-based Pulseroll which sees the muscle massage therapy brand become the club’s official Muscle Recovery Partner.
Pulseroll – which recently announced that two-time heavyweight boxing champion Anthony Joshua had joined its board of directors – will work with the Sharks medical team and players in the 2021/22 season.
The physical demands involved in rugby make full-body preparation and recovery vital for maximum performance, and Pulseroll’s products are scientifically proven to help increase range of motion by up to 14% and relieve muscular pain by increasing blood flow to the muscles by 22%.
Sale Sharks Head of Sports Science, Rick Swaby, said: “Our players put 100 per cent into every single training session and every single match and they need to be able to perform at the highest level day in day out.
“The demands on their bodies are huge and so recovery is a massive part of our work. Pulseroll are at the forefront of recovery technology so we’re really excited to welcome them to Sharks and we look forward to seeing the impact of their products during the season.”
Pulseroll Founder, Paul McCabe, said: “As a proud Manchester company, we are thrilled to be working with Sale Sharks. The club is based a short distance from our office and is leading the way for rugby in the north of the country. Incredible work is being done at the club to make Sale one of the dominant forces in European rugby, and we will work closely with the medical staff to help keep the squad in the best possible condition.
“The physicality of rugby make our vibrating massage products the ideal recovery aid to relieve muscle soreness across the whole body. With the demands being put on players to perform each week, recovery is a vital part of an athlete’s daily routine and we look forward to working with the team throughout the season.”
Pulseroll was founded by Paul McCabe in 2016, when he launched the UK’s first vibrating foam roller. Today the company offers seven vibrating massage devices which include two sizes of massage gun, two foam rollers and two different shaped massage balls.
All products are developed with built-in quiet noise technology and the intensity of the foam rollers and vibrating massage balls is managed through a remote control allowing for a much smoother process when changing the vibration speed.