A travel management firm that created a new sports division after offering jobs to former Thomas Cook workers has agreed a new partnership with Premiership Rugby side Sale Sharks.
Clarity Sports – which is part of leading business travel management company Clarity –comprises 17 former Thomas Cook Sport employees and represents a newly-launched sports division at the market-leading business travel provider.
The Manchester-based business will be the official new travel provider for the club, coordinating all aspects of away game travel for the 2019-2020 season. That includes all Premiership Rugby games as well as European fixtures, with Sale set to compete in this year’s European Rugby Champions Cup.
Mark Cueto, Commercial Director of Sale Sharks, said: “Clarity Sports were an obvious choice for our new travel partner and it’s fantastic to welcome them to the Sale Sharks family.
“Finding the right people to support us on away game travel is absolutely imperative because they play such an important role in helping the club to operate. Organising the club’s travel to away games and beyond is a huge responsibility – especially with some big European games on the horizon – and we’re confident that Clarity Sports is the right firm for the job.
“It’s the start of a fantastic partnership and we look forward to working with the team, helping both parties get the most out of the deal.”
Boasting a wealth of experience in the sector, Clarity Sports is expanding quickly and has already confirmed deals with a number of high-profile sports teams across the UK, including Edinburgh Rugby and Leicester Tigers.
Rob Slawson, Director of Sports Travel at Clarity, said: “The team and I are looking forward to developing our working relationship with Sale Sharks, delivering our industry leading, best-in-class travel management for the players, coaches and wider team. We’re confident that this partnership will continue to flourish and deliver fantastic things for both companies.”
Commenting on the new sponsorship, Pat McDonagh, Chief Executive Officer of Clarity, added: “It’s a very exciting time for Clarity Sports, as we continue to grow our presence in the industry. Rob and the team bring a wealth of knowledge and experience, which is helping to position the firm as the number one travel specialist for elite sports teams.”
Clarity is among the UK’s top 10 travel management companies, with a £500 million annual turnover and over 60 years of experience.
